Top 5 Beauty Retail Apps Performance in Bulgaria Q1 2024

The first quarter of 2024 saw varying performance trends among the top beauty retail apps in Bulgaria, with notable fluctuations in downloads and active users. Below, we delve into the weekly metrics for the leading beauty retail apps, as reported by Sensor Tower.

Notino: perfumes and cosmetics experienced substantial fluctuations in weekly downloads, peaking at 4.6K in the week of March 18. The app also saw a consistent rise in weekly active users, reaching approximately 15K by mid-March.

CHARLOTTE TILBURY had moderate weekly download numbers, with a high of 201 during the last week of January. The app's weekly active users maintained a steady trend, averaging around 300 by the end of the quarter.

BEAUTY BAY saw lower download numbers, with a peak of 47 in mid-February. Active users showed a slight decline towards the end of the quarter, dropping to 82 in the final week of March.

Perfumerías DRUNI had relatively low download activity, peaking at 39 downloads in the week of February 12. The app's active users increased steadily, reaching 181 in the week of February 19.

Scentbird Monthly Perfume Box recorded minimal weekly downloads, with a peak of 15 in mid-March. The app's active user data was not available.

For more detailed insights into the performance of these beauty retail apps, visit Sensor Tower.